About Me
I am a digital marketing professional passionate about creating impactful online experiences through SEO, paid media, and data analytics. Currently, I work as an Analyst in Biddable Media at Performics India, where I manage high-budget Google Ads and Meta Ads campaigns with over ₹1 crore in monthly spends. Me with my team’s efforts have been recognized with a silver award for “Best Mobile Marketing Campaign” at the 2024 e4m Performance Marketing Awards. I hold a Post Graduate Program in Digital Marketing from IIDE, Mumbai, and a Bachelor’s in Business Administration from Navrachana University. I am skilled in SEM, SEO, content strategy, analytics, and web development.
Skills and Tools Proficency
Professional Expirence
Analyst | August 2024 – Present
- Working on Google Ads (App and Web Campaigns) and Meta Ads i have managed 1Cr+ spends on monthly basis for ICICI Securities
- Also, i managed to run third party campaigns for my client on Flipkart as a third-party platforms
- Won “Best Mobile Marketing campaign” silver award at e4m performance marketing awards 2024 for 3.8x growth: Driving high quality users to super app
Trainee Analyst | April 2024- August 2024
- This Training provided me with the exposure to practically work on Google Ads and Meta Ads to execute campaigns for ICICI Securities as my Client.
- Additionally i have worked on Client meetings and Client review decks giving me an exposure to corporate communications
Digital Marketing Intern | May 2022 – July 2022
- Created Social media strategies for the company for a month
- Created Meta tags and Meta descriptions for the website
- Created content for the social media handles of the company.
IIDE Content Writing Intern | Feb 2022 – May 2022
- Edited 28 different blogs which included blogs of Marketing Strategies of Different Companies and SWOT analysis of Different Companies.
Virtual Marketing Intern | March 2021 – April 2021
- Wrote 2blogs and learning about content marketing. Created a social media campaign on Hershey’s with the theme of Easter. Learned Instagram and Facebook ads and SEO keywords Research
Educational background
Post Graduation Certification
Post Graduate Programme in Digital Marketing (PGPDM)
IIDE- The Digital School,
Mumbai | 2024 | 78%
Bachelors Degree
Bachelors in Business Administration (BBA)
Navrachana University,
Vadodara | 2023 | 7.16 CGPA